Seth Rogen to team up in an R rated comedy with...Zac Efron?

Apparently so, according to Deadline:

After a feverish day-long bidding battle, I'm hearing that Universal Pictures is closing a 7-figure deal for an untitled comedy that will have Seth Rogen and Zac Efron attached to star. Rogen and Evan Goldberg will produce through their Point Grey Pictures banner. I'm told that this was an incredible deal that capitalized on the R-rated successes of the summer, and that beyond the 7-figures for writers Andrew Cohen and Brendan O'Brien, Rogen will be paid $8 million with a separate low seven-figure producing fee.

Several studios bid on the pitch that will be written by Cohen and O'Brien, who, like Rogen and Goldberg, are Judd Apatow proteges. Cohen and O'Brien will be executive producers. The pitch will be an R-rated comedy that has the tone of Old School. Rogen plays a regular guy who lives near an alpha male fraternity house. Efron is a member of the fraternity, whose raucous behavior wreaks havoc on the other guy's family life. The scribes hatched the idea and brought it to Goldberg and it was packaged with Efron and Rogen. The bidding came down to Universal and New Line. Uni made Bridesmaids and New Line made Horrible Bosses, both of which were big R-rated hits. CAA and Alchemy Entertainment repped Efron, and CAA repped the writers. UTA and Principal repped Rogen and UTA repped Goldberg.

-Joey's Two Cents: The pairing actually could work really well...thoughts?

The creative team behind 50/50 will next be headed to Jamaica...

...as they've set up a new project to tackle. The Hollywood Reporter has the story:

The creative team behind Mandate’s cancer comedy 50/50 is teaming up for another Mandate comedy.

Seth Rogen, Evan Goldberg, Jonathan Levine and Will Reiser are developing Jamaica, which sees 50/50 scribe Reiser back on writer duty and once again drawing on real-life experiences.

Levine, who directed 50/50, is attached to direct with Rogen and Goldberg producing via their Point Grey Pictures banner.

The script will be loosely based on a vacation he took to Jamaica with his grandmother when he was 14. Reiser calls Jamaica “something of a passion project.”

Reiser, Point Grey’s James Weaver, and Mandate’s Nathan Kahane and Nicole Brown will executive produce.

50/50, which was once known as I’m With Cancer, stars Joseph Gordon-Levitt, Rogen, Anna Kendrick, Bryce Dallas Howard, and Anjelica Huston. Mandate opens the film September 30, 2011.

Rogen, Goldberg, Reiser are repped by UTA while Levine is repped by CAA and Ragna Nervik. Reiser is additionally repped by Thruline Entertainment while Rogen by Principal Entertainment.

-Joey's Two Cents: I've heard nothing but good word of mouth about 50/50, so perhaps this could be a fruitful partnership going forward...thoughts?

Take a look at the Trailer for '50/50'

A dark horse for awards attention? See for yourself:

-Joey's Two Cents: Word of mouth has been excellent, and a September release date is promising, so this could be something to watch out for...thoughts?