Android market share in America

ComScore research institution has just announced their latest survey. As a result, it was revealed that the Android-based phone continues to capture mobile market share to competitors. Now, in the United States, the smartphone with Android-based operating system reaches 33 percent.

Research In Motion is a producer who most feel the impact of the surge of interest in Android. Its market share fell 4.1 percent in the period November 2010 to February 2011. However, the company still control 28.9 percent share of U.S. smartphone market.

Another operating system market share decline is Microsoft and Palm. Microsoft has decreased 1.3 percent to 7.7 percent of total market while Palm fell 1.1 percent to 2.8 percent of total market in February 2011.

Although 1 in 3 smartphone sold in the U.S. is Android smartphone, but thanks to iPhone 4, Apple managed to survive. Its market share actually rose 0.2 percent in that period of time.

However, recent findings comScore is not describing the overall market. "In the U.S., Android pretty awesome, rose 7 percent between November 2011 and February 2011. However, the operating system market is actually stronger in developing countries," said Fred Wilson, an analyst from Union Square Ventures, as quoted by PC Magazine, April 3, 2011.

In addition, Wilson said, most of the growth of smartphones in 5 to 10 years will come from developing countries.

Still, according to Henry Blodget, an analyst with Business Insider, an increase in the Android market is still going to endanger the position of Apple in the future. "The growth of Android is the result of standardization in the market of a system. Just like Microsoft in the desktop PC segment, or up in the world of social networking," he said.

Blodget said, if Google successfully provides the de facto operating system for a significant number of users, the developer will focus on the making of an application for Android first before making applications for other operating systems.

"Google's strategy with Android in the smartphone operating systems such as shotgun," said Blodget. "Unlike Apple who prefer strategies such as laser weapons," he said.