Evidently the 500, or so, 'scary' words weren't satisfactory to scare people who just aren't prepared to give up a product they chose to enjoy. Especially telling male smokers it may make them less likely to get pregnant or carry a healthy baby. So now, the decision makers will try to scare you with graphic visual images of how one's life could come apart if the consume the product. The first prototype photo is above. If it doesn't discourage one from smoking, it may chase away small rodents {and attractive women} from your house, though. Oh, the horror..the horror.http://www.cnn.com/2011/HEALTH/06/21/cigarette.labels/index.html?hpt=hp_c1 {This link contains some of the 'other' proposed images}