A land of high-tech and ancient traditions, big cities, green mountains and beaches, the wealthy South Korea has a great deal of things to see and do, from shopping to spas, beach holidays to trekking, and from golf to one of the last present Cold War zones. South Korea may not be a world-famous tourism destination, but it is popular among the Japanese and Chinese visitors. There is also a significant amount of domestic tourism in South Korea.
This casestudy is really something. Because they take the analogue behaviour of South Korean people and integrate their smartphone use to help Tesco become No. 1 in the market. Helping people solve one of their everyday problems, and at the same time make Tesco their grocery store. What I really love about this as well is that it is just another print ad space, used in another way. Pretty much opening a store in a billboard.
See the movie and read the Adverblog article here.
Korean Pride Baby…Lee Chung Yong
Apgujeong neighborhood, Seoul