The development of Indonesian cellular telecommunications market today has shifted marketing strategy than "war cheap phone rates" to "data service" or a relatively cheap Internet rates.
According to the Senior Consultant on Information and Communication Technologies Frost & Sullivan Indonesia, Iwan Rachmat, cellular operators in Indonesia are now no longer just sell the network as 'selling' the main, but rather the determination of interest rates.
"Network coverage has been a common factor which all operators already have a national network," said Iwan through written information received VIVAnews.com Saturday, April 9, 2011.
Iwan added, in 2010 and has become a new milestone for the Indonesian telecommunications industry where the price of data-base services such as Internet and various applications revealed that more and more accessible through various promotional programs are offered.
"Along with the development phase of the mobile industry, service data-base has grown to become a source of new growth where traditional businesses that rely on sound have been reduced," he explained.
Challenges faced by operators in the future, Iwan explained, is how to promote database services commercially and manage the network so as to meet the needs of access to high capacity and capable of becoming a profitable business model.
According to him, KSI telecommunications operators, migrants who travel marketing strategy by reducing tariffs, led to the decline in average revenue per subscriber.
Fierce competition that has broadened the choices for consumers, sparking tendency churn rate (or unsubscribe) are great. "Thus, customer retention has become the most serious challenges facing telecom operators today."
Furthermore, the Head of Research Frost & Sullivan, Jayashree Rajagopal said that the determinant of the success of the service companies now lies in how they can attract new customers while maintaining existing market share.
In order to increase the scale of operations in countries where they operate, many major telecommunications players have been reviewing the possibility to join the smaller competitors.
"The acquisition strategically planned will certainly help the telecom operator partners to overcome the existing market challenges together," says Rajagopal.
Innovation will also be a key element in developing applications and services. "This partnership should also focus on the incorporation of innovations in service owned by both parties to increase revenues in the telecommunications market."
Last year, two CDMA operators PT Smart Telecom and PT Mobile-8 Telecom merger and provide service with a name called SmartFren. Meanwhile, another CDMA operator, Bakrie Telecom and Telkom Flexi time to explore the same thing, but eventually this plan did not materialize.
source: vivanews.com